The smarter way to target in digital audio

Your Guide to Advanced Targeting in Digital Audio Advertising

 

Listeners mid-workout, grocery shoppers in the aisle, a hot chocolate offer when the rain starts. You can do all of this with the right signals and the right audio advertising partner.

Cookies and device IDs are fading, and the signals replacing them work differently. Built for media buyers, brand marketers, and agency planners, AdsWizz's Innovative Targeting in Digital Audio Advertising shows you every signal available today, what to prioritize, and how to put it to work. It's everything in one guide.

Targeting just changed

Here's where to start:

 

Reach the right podcast listeners without cookies

Reach the right podcast listeners without cookies:

Predictive Audiences maps 450+ segments to real listening behavior, powered by Comscore.

Match your ad to the moment, not just the audience

Match your ad to the moment, not just the audience:

Act on weather, mood, location, and time of day. These are the signals that tell you what your audience is open to right now, with weather updated in near real time.

Show up in the content multicultural audiences actually choose

Show up in the content multicultural audiences actually choose:

Reach diverse listeners through custom segments built on genre, language, and cultural passions, across publishers who serve these communities.

Know which inventory makes your campaign work

Know which inventory makes your campaign work:

Use listening environments as a targeting signal across our network of 18B dynamically inserted ad impressions every month in music, podcasts, and digital radio.

Ready to put these to work?

Download the guide and see what it looks like when every signal works together.

Innovative Targeting